Bahçeşehir University Double Degree Opportunities — An Overview

Bahçeşehir University (BAU) provides two primary models of dual qualifications:

• Dual Degree (Dual Up) Program — an international partner pathway that awards two diplomas (BAU and partner institution).
• Internal Double Major Programs — within BAU, allowing students to graduate with two undergraduate majors.

Both options are designed to broaden student qualifications, increase institutional attractiveness, and create clear pathways to international careers and further study.

Dual Up (Dual Degree) — Structure and Participating Departments

The Dual Up program is BAU’s flagship international double degree initiative. Key features include:

• Partnership: BAU partners with Berlin International University of Applied Sciences to deliver a structured double degree pathway. Students complete four years at BAU in Istanbul and one additional year in Berlin, graduating with two diplomas.
• Departments eligible: Business Administration, International Trade & Business, Logistics Management, International Finance, Communication & Design, Architecture, Interior Architecture, and Industrial Product Design.
• Academic equivalence: Programs are designed for full equivalence; students must meet graduation requirements at both institutions.
• Flexibility: The Dual Up system can be tailored for specific academic or professional interests.

Benefits for Students and Institutions

For Students:

• An EU-recognized diploma, aligned with EU standards, increasing employability across the EU.
• Work and residence permit advantages — graduates receive rights to stay and work in Germany and other EU countries for up to 18 months under program-related arrangements.
• Financial support — a 25% scholarship for BAU graduates entering the Dual Up year at the partner institution.
• Enhanced intercultural experience and stronger positioning for master’s-level study abroad.

For Institutions, Recruiters, and Agencies:

• A compelling product to market to prospective students.
• Improved conversion rates where international mobility and EU recognition are key decision factors.
• Clear articulation of graduate outcomes for employer engagement and alumni relations.

Internal Double Major Opportunities at BAU

BAU offers robust double major and minor options, particularly within the Faculty of Communication, enabling students to graduate with two majors through internal course planning.

Common Double Major Combinations

• Cartoon and Animation + Cinema and Television
• New Media + Digital Game Design
• Public Relations + Advertising
• Communication Design + Cinema and Television

Admissions and Administration

• Applications are processed during designated periods each academic year.
• Admission decisions are made by relevant academic boards.
• International students are eligible for most double major programs, with specific exceptions for some Engineering and Education Sciences programs that require ranking or other criteria.

What This Means for Recruiters, Admissions Teams, and Agencies

Understanding BAU’s double degree pathways lets recruiters and admissions teams design targeted outreach, evaluate candidate fit, and streamline internal approvals. Below are practical, actionable steps.

Messaging and Marketing — How to Position BAU Double Degrees

• Lead with outcomes: highlight the dual diploma, EU recognition, and 18-month post-graduation mobility rights.
• Segment audiences: for students seeking international careers, emphasize Dual Up’s Berlin year; for creative and tech candidates, showcase double majors in Communication, New Media, and Digital Game Design.
• Use scholarship details (e.g., the 25% Dual Up scholarship) as a conversion lever.
• Provide clear timelines and checklists so applicants understand when to apply and what qualifications are required.

Admissions Process Optimization

• Pre-screen candidates for department eligibility early in the recruitment funnel.
• Create a transfer and credit equivalence checklist aligned with BAU’s Dual Up curriculum requirements.
• Coordinate with academic boards to expedite double major approvals during designated application periods.

Agency and Partnership Playbook

• Build packages that combine enrollment at BAU with support services for the Berlin year (visa, accommodation, language prep).
• Train agents on the specific participating departments and eligibility rules.
• Use outcome metrics (graduates placed in EU jobs, number of dual diploma holders) in marketing collateral and agent incentives.

Operational Checklist — Supporting a Student Through the Dual Up Pathway

Operational success depends on clarity and coordination. Use this checklist when guiding a student:

Pre-enrollment

• Confirm department eligibility (refer to participating departments).
• Verify language requirements for the Berlin year and any preparatory courses.
• Explain scholarship eligibility (25% scholarship for BAU graduates entering Dual Up).

During BAU Studies (Years 1–4)

• Monitor academic equivalence and required credits for the Dual Up transfer.
• Provide intercultural and career advising tied to the Berlin experience.

Transition to Berlin Year

• Support visa and residence permit preparations for Germany (work/residence rights post-graduation).
• Assist with accommodation, local registration, and orientation activities.

Post-graduation

• Document diplomas and ensure recognition information is included in graduate resources.
• Facilitate alumni tracking and employer introductions leveraging the EU-recognized diploma.

Comparative Positioning — BAU Within Turkiye’s Higher Education Landscape

When advising students and partners, it helps to present BAU’s dual degree opportunities alongside other leading Turkish institutions and programs. For example, BAU’s international Dual Up program complements the broader range of internationalization initiatives seen across Turkiye’s universities.

Explore BAU details on the Study in Turkiye platform: Bahcesehir University.

How Study in Turkiye Supports Institutional Partners and Recruiters

International Recruitment and Lead Generation

• Market intelligence: we identify source markets and segments most likely to convert for Dual Up and double major pathways.
• Multichannel campaigns: SEO, local-language content, webinars, and agent networks designed for high-intent students.
• Candidate qualification: tools that pre-screen applicants based on department eligibility, language skills, and academic records.

Admissions Automation and Operational Efficiency

• Application portals and CRM integrations reduce manual processing for double major and Dual Up applicants.
• Document management workflows ensure timely submission of equivalency materials and expedite academic board reviews.
• Automated reminders and onboarding sequences help students meet transition milestones (visa applications, course registrations).

Partnership Development and Articulation Agreements

• We assist universities to build articulation and exchange agreements with international partners and design scholarship structures that enhance competitiveness.
• Our teams support legal and regulatory alignment, ensuring the program meets recognition and mobility requirements.

Practical Recommendations for HR and Marketing Professionals in Education

• Train recruitment staff and agents on the specific benefits and eligibility rules of BAU’s Dual Up program and internal double majors.
• Develop content that answers the most common prospect questions: How does credit transfer work? What are living costs during the Berlin year? What visa and work rights exist after graduation?
• Use case studies and alumni stories to demonstrate outcomes — employers value graduates with internationally validated diplomas and cross-cultural experience.
• Align employer engagement strategies with curriculum strengths (e.g., logistics management graduates with experience in EU markets).

KPIs to Measure Success

• Conversion rates of Dual Up–eligible applicants vs. standard applicants.
• Number of students completing the Berlin year and obtaining both diplomas.
• Post-graduation employment in EU markets within 12–24 months.
• Agent performance metrics focused on Dual Up leads and completed applications.

FAQs for Recruiters and Admissions Teams

Take the Next Step with Study in Turkiye

Explore further opportunities and resources available for students interested in double degree programs at Bahçeşehir University. Connect with us to learn more.