SIT Connect has officially signed an exclusive franchise agreement with its Malaysian partner, marking the launch of SIT Connect Asia.
The agreement was formalized during a signing ceremony attended by senior representatives from Turkiye and Malaysia. The partnership establishes SIT Connect Asia as the exclusive regional structure responsible for operations and representation in the Southeast Asian market.
Through this franchise model, SIT Connect strengthens its international expansion strategy while ensuring operational consistency and brand alignment across regions.
The new structure will facilitate streamlined admissions processes and deeper collaboration between Southeast Asia and Turkiye.
The launch of SIT Connect Asia reflects SIT Connect’s long term commitment to structured international growth and regional partnerships.