Why International Students Choose Bahçeşehir University — Core Reasons and Recruitment Implications

1. Extensive Scholarships and Tailored Financial Support

One of the strongest attractors for international students is the scholarship structure at BAU. Scholarships and discounts are designed to be flexible and inclusive, proactively reducing the financial friction typically blocking international applicants.

Key scholarship features to highlight in recruitment materials:

• Full and partial tuition scholarships for academically outstanding applicants.
• Performance-based awards and program-specific merit aid.
• Sibling discounts and targeted support for underrepresented backgrounds.
• The ApplyBAU evaluation approach that considers talent and program fit, not only GPA.
• Additional pathways to needs-based assistance for living costs through university channels.

2. Global Connections, Exchanges and Employability-focused Mobility

BAU markets itself as a world university. Its international partnerships and mobility programs are central reasons students choose it.

What to promote:

• Erasmus+ exchange opportunities across hundreds of European partners.
• Global exchange programs to North America and Asia that allow students to earn credits abroad.
• International internships and industry partnerships that strengthen graduate employability.

3. Modern Campus, Istanbul Location and Multicultural Student Life

A central, modern campus in Istanbul is a strong lifestyle selling point. Istanbul’s role as a cultural and commercial crossroads amplifies the international student experience.

Highlights to use in marketing:

• Urban campus life and proximity to cultural and professional hubs.
• Access to both European and Asian sides of Istanbul — ideal for students seeking a cosmopolitan environment.
• Modern classrooms, labs, and student facilities designed for international cohorts.

4. Dedicated International Student Support and Simplified Logistics

BAU’s International Student Office provides practical support that matters to families and agencies: help with housing, registration, orientation, and integration services.

Services to emphasize:

• Guided housing placement or housing assistance.
• Orientation and buddy programs to ease cultural and academic transition.
• Administrative support for residence permits and banking.

5. Merit- and Needs-based Aid that Expands Access

BAU’s combination of merit and needs assessments increases accessibility to diverse student profiles, not only top scorers.

What this means for recruitment:

• Opportunity to recruit talent from emerging markets where GPA-based systems may not reflect potential.
• Ability to present tailored financial packages that combine merit awards and needs-based supplements.

Program-level and Sector-specific Considerations for Recruiters and Admissions Teams

Science, Engineering and Business Programs

Highlight BAU’s industry collaborations and lab facilities. Emphasize exchange options and internship pipelines that lead to practical experience.

Health and Medicine-related Pathways

For students seeking health sciences, present BAU alongside regionally recognized health institutions and clarify clinical placement pathways.

Arts, Design and Communication

Leverage BAU’s international faculty and exchange networks to attract creative students interested in global project work.

How Recruitment Teams and Agencies Can Convert Interest into Enrolment — Practical Playbook

Optimize Lead Capture and Qualification

Use an income/scholarship readiness question early in forms to identify applicants eligible for merit or needs-based packages.

Personalize Scholarships and Offers

Prepare modular offer letters combining scholarship tiers, living-cost guidance, and language pathway options.

Streamline Documentation and Use Automation

Implement automated reminders for document uploads and visa steps to reduce drop-offs.

Build Agent and University Partnerships

Co-develop joint webinars and localized marketing content with BAU’s International Office.

Why Study in Turkiye is Your Partner for International Recruitment and Automation

Leadership in International Recruitment and Campaign Design

Study in Turkiye combines local market knowledge with a global recruitment network. We design campaign strategies that speak directly to the motivations identified: scholarship transparency, global mobility, modern campus life, and comprehensive student support.

Automation Solutions that Reduce Manual Workload and Increase Yield

Our automation tooling addresses common enrolment bottlenecks.

Operational Support and Compliance

Study in Turkiye supports admissions and HR teams with onboarding workflows and orientation program design.

Take the Next Step with Study in Turkiye

Explore further with us to unlock the potential of international recruitment at Bahçeşehir University and beyond.