Year 1 (Foundations)

• Introductory courses: Introduction to Psychology, Communication Skills, Math for Social Sciences, Biology, Sociology, Philosophy.
• Objective: Build conceptual vocabulary and quantitative literacy.

Year 2 (Core methods and development)

• Core courses: Developmental Psychology, Research Methods, Social Psychology, Statistics, Electives.
• Objective: Introduce empirical methods and applied domains.

Year 3 (Advanced theory and measurement)

• Core courses: Experimental Psychology, Cognitive Psychology, Personality Theories, Clinical Psychology, Psychological Measurement, Physiological Psychology, plus Atatürk’s Principles and Electives.
• Objective: Advanced lab work and methodological depth.

Year 4 (Specialization and application)

• Core courses: Psychopathology, Industrial & Organizational Psychology, Psychological Assessment, Departmental and General Electives.
• Objective: Capstone-level application, assessment practice, and elective specialization.

• Electives allow specialization across cognitive, clinical, social, developmental, and organizational psychology.
• The Social Psychology minor provides focused training for students interested in community, marketing, or organizational roles.
• Laboratories and observation facilities enable hands-on research, essential for graduate school applications and professional portfolios.

The undergraduate psychology program is accredited by the national professional association and authorized by the Higher Education Council (YÖK), ensuring degree recognition within Turkiye and compatibility with many international credential evaluations. For recruiters and admissions counselors, accreditation information is a key conversion point: highlight it in marketing materials, application checks, and pre-departure briefings.

Master’s tracks (taught in English) include Clinical Psychology and Cognitive Neuropsychology. Clinical Psychology follows the scientist-practitioner model with coursework plus supervised clinical training. Cognitive Neuropsychology emphasizes research methods, neurocognitive assessment, and experimental design.

Graduate students access departmental labs and application centers for empirical projects and clinical placements. These programs are especially attractive to applicants aiming for licensure pathways, research assistant positions, or doctoral study.

• Define audience segments (undergraduate vs. master’s candidates, region, academic background).
• Use program strengths in messaging: English-medium instruction, accredited degree, labs, and clinical opportunities.
• Leverage Study in Turkiye’s channels and partner networks for targeted outreach.

• Check academic background (secondary school diploma for undergrads; bachelor’s in psychology or related field for master’s).
• Confirm language competency requirements (English proficiency documentation where required).
• Verify application timelines and document requirements.

• Prepare transcripts, certificates, personal statement, CV (for master’s), and language test scores as applicable.
• Submit applications via Study in Turkiye’s recognized platforms and coordinate with BAU admissions teams to track progress.

• Once conditional or full offers are issued, guide students through enrollment deposits, accommodation selection, and visa documentation.
• Provide pre-departure orientation covering academic expectations and campus facilities.

• Coordinate early engagement: connect admitted students with faculty, assign peer mentors, and schedule research/clinical placement consultations.
• Use retention analytics to monitor attendance, academic progress, and student satisfaction.

• Brain & Cognition lab: a strong selling point for neuroscience-minded applicants.
• Color Research and Observation labs: unique facilities that differentiate BAU in international markets.
• Recruiters should create content showcasing lab facilities, student projects, and faculty publications.

Graduates are prepared for roles in mental health services, organizational HR, research assistantships, and further postgraduate study. Use alumni case studies and employer partnerships to demonstrate outcomes to prospective students and corporate HR partners.

• Market segmentation and targeted campaigns for high-conversion geographies.
• Creation of localized content emphasizing program features, accreditation, lab facilities, and English instruction.
• Digital lead generation and events management (virtual fairs, webinars, campus tours).

• Automated application intake and document validation reduce manual workload and minimize errors.
• Tracking dashboards for recruiters and admissions teams provide real-time applicant status.
• Integration with BAU admission processes ensures smoother offer issuance and payment tracking.

• Training modules for agents on program differentiation and compliance requirements.
• Co-branded recruitment materials tailored for local markets.
• Reporting and analytics to optimize recruitment channels and ROI.

• Confirm program facts and tuition policies for the current academic year.
• Update marketing assets with accreditation and lab highlights.
• Tailor messaging for undergraduate vs. master’s audiences.

• Verify academic credentials and prerequisite coursework.
• Confirm English proficiency documentation.
• Pre-screen for research interest or clinical experience (for master’s applicants).

• Use Study in Turkiye’s application platform to collect documents and monitor deadlines.
• Automate document reminders and conditional offer templates.
• Maintain a record of communication for compliance and reporting.

• Provide visa guidance and arrival logistics.
• Offer pre-departure briefings and orientation agendas.
• Connect students to housing, mental health resources, and student associations.

Ensure program messaging aligns with BAU’s verified strengths — accredited training, English instruction, labs, and clear postgraduate pathways.

Work with local employers and health services to create internship pathways and graduate hiring pipelines.

Use co-branded campaigns with BAU and Study in Turkiye to increase credibility in target markets.

Study in Turkiye partners with many institutions to provide diverse options for students. For psychology and related social sciences, highlight partnerships with leading universities to increase trust. Examples of partner institutions you may reference in broader campaigns (when relevant) include:

• Medipol University
• Uskudar University
• Ozyegin University
• Bilgi University