Master
Global Business and Marketing (Non-Thesis)
BIBahcesehir Istanbul University · Istanbul Turkish 1.5 yr January, August
$12,000 / yr
Total tuition
$12,000
Duration
1.5 yr
Language
English
Degree
Master
Next intake
January, September
AI snapshot
Marketing (Non-Thesis) is a 1.5 yr, English-taught master program at Bahcesehir Istanbul University in Istanbul, Türkiye. The total program tuition is $12,000, with the next intake in January, September. Apply through SIT with zero service fees.
Program overview
The Master of Marketing program at Bahcesehir Istanbul University offers a comprehensive exploration of marketing strategies and practices, designed for those seeking to excel in the dynamic field of marketing.
Internationally accredited degree
Internship & co-op opportunities
English-taught, no Turkish required
Pathway to work permits after graduation
How applying works
Five simple steps from application to enrollment — we handle the paperwork with you.
- 1
Apply
Free, about 5 minutes with an advisor
- 2
Offer letter
Usually within 48 hours
- 3
Confirm & deposit
Accept your offer and reserve your seat
- 4
Visa support
We guide your student visa — usually 4–8 weeks
- 5
Arrival & enrollment
Starts January, September — we help you settle in
Core curriculum
Representative modules from the program, your advisor shares the full syllabus.
01Marketing Management
02Consumer Behavior
03Digital Marketing
04Brand Management
05Market Research
06Strategic Marketing
07International Marketing
Career paths
Roles this program prepares you for.
Marketing Manager
Brand Strategist
Market Research Analyst
Digital Marketing Specialist
Sales Manager
Graduate outcomes
Where Business, administration & law graduates in Türkiye typically end up (bachelor's graduates).
Employment rate74.5%
National average, all fields: 75.9%
Time to first job
18.7 months
Working in their field
79.4%
Field-level · nationalSource:TÜİK — Higher Education Employment Indicators, 2024
Admission requirements
- Completed application form (we fill it with you)
- High-school or bachelor transcripts (translated)
- Diploma or certificate of completion
- Valid passport copy
- English proficiency, or a free preparatory year
Required documents
Prepare these before applying, we double-check everything for you.
Passport copy
Passport-size photo
Academic transcripts
Highest diploma / certificate
Language proficiency proof
Application form
CV / résumé
Statement of purpose
Frequently asked questions
The program typically lasts for two years, with intakes in January and August.
Student stories
What students say
“I finished my bachelor's in Baku and came to Bahcesehir for the Strategic Marketing and Brand Management master's. Case studies use real Turkish brands, and my professor connected me with an internship in Besiktas.”
“Balancing lab work for my Sports Nutrition thesis with life in Istanbul felt overwhelming at first, but the international office helped me sort my residence permit appointment before classes even started.”
Compare similar programs
| Program | University | Duration | Tuition |
|---|---|---|---|
| Marketing (Non-Thesis)THIS | Bahcesehir Istanbul University | 1.5 yr | $12,000 |
| Global Business and Marketing (Non-Thesis) | Bahcesehir Istanbul University | 1.5 yr | $12,000 |
| Marketing (Non-Thesis) | Bahcesehir Istanbul University | 1.5 yr | $7,000 |
| Digital Marketing (Non-Thesis) | Istanbul Aydin University | 1.5 yr | $8,000 |
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Master
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$7,000 / yr
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