Master Turkish 1.5 yr

Strategic Marketing and Brand Management (Non-Thesis)

Bahcesehir Istanbul University · Istanbul, Türkiye
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Total tuition

$12,000

Duration

1.5 yr

Language

Turkish

Degree

Master

Next intake

January, September

Bahcesehir Istanbul UniversityBahcesehir Istanbul UniversityIstanbul, Türkiye
Est. 1998 Private
About Bahcesehir Istanbul University

AI snapshot

Strategic Marketing and Brand Management (Non-Thesis) is a 1.5 yr, Turkish-taught master program at Bahcesehir Istanbul University in Istanbul, Türkiye. The total program tuition is $12,000, with the next intake in January, September. Apply through SIT with zero service fees.

Program overview

The Master of Strategic Marketing and Brand Management program equips students with essential skills in marketing strategy and brand management. This program prepares graduates to excel in the dynamic field of marketing, focusing on brand development and strategic decision-making.

Internationally accredited degree

Internship & co-op opportunities

Turkish-taught with language support

Pathway to work permits after graduation

How applying works

Five simple steps from application to enrollment — we handle the paperwork with you.

  1. 1

    Apply

    Free, about 5 minutes with an advisor

  2. 2

    Offer letter

    Usually within 48 hours

  3. 3

    Confirm & deposit

    Accept your offer and reserve your seat

  4. 4

    Visa support

    We guide your student visa — usually 4–8 weeks

  5. 5

    Arrival & enrollment

    Starts January, September — we help you settle in

Core curriculum

Representative modules from the program, your advisor shares the full syllabus.

01Marketing Strategy
02Brand Management
03Consumer Behavior
04Digital Marketing
05Market Research
06Integrated Marketing Communications

Career paths

Roles this program prepares you for.

Brand Manager
Marketing Strategist
Market Research Analyst
Digital Marketing Specialist
Product Manager

Graduate outcomes

Where Business, administration & law graduates in Türkiye typically end up (bachelor's graduates).

Employment rate74.5%

National average, all fields: 75.9%

Time to first job

18.7 months

Working in their field

79.4%

Field-level · nationalSource:TÜİK — Higher Education Employment Indicators, 2024

Admission requirements

  • Completed application form (we fill it with you)
  • High-school or bachelor transcripts (translated)
  • Diploma or certificate of completion
  • Valid passport copy
  • Turkish proficiency or a preparatory year

Required documents

Prepare these before applying, we double-check everything for you.

Passport copy
Passport-size photo
Academic transcripts
Highest diploma / certificate
Language proficiency proof
Application form
CV / résumé
Statement of purpose

Frequently asked questions

The program typically spans two years, depending on the student's pace and course load.

Student stories

What students say

“I finished my bachelor's in Baku and came to Bahcesehir for the Strategic Marketing and Brand Management master's. Case studies use real Turkish brands, and my professor connected me with an internship in Besiktas.”
Rustam AliyevStrategic Marketing and Brand Management · Azerbaijan
“Balancing lab work for my Sports Nutrition thesis with life in Istanbul felt overwhelming at first, but the international office helped me sort my residence permit appointment before classes even started.”
Nadia RahmanSports Nutrition (Thesis) · Bangladesh

Compare similar programs

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Strategic Marketing and Brand Management (Non-Thesis)THISBahcesehir Istanbul University1.5 yr$12,000
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Strategic Marketing and Brand Management (Non-Thesis)Istanbul Aydin University1.5 yr$8,000
Strategic Marketing and Brand Management (Non-Thesis)Altinbas University1.5 yr$5,865

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